The Woolmark Company is the global authority on wool. As a not-for-profit organisation, we work alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool.

The Woolmark logo is one of the world’s most recognised and respected brands to assure the highest quality of wool products, which represents pioneering excellence and innovation from farm to finished product.

The Woolmark Company recognises the journey towards a sustainable future is constantly evolving. We invest in sound, scientific solutions to manage the eco-credentials of the supply chain, securing wool’s market position as a natural, circular and regenerative solution to some of the challenges created by fast fashion.

Alongside research and development, we commit to wool fibre education for emerging designers through programs such as the Woolmark Performance Challenge, establishing the future of wool for generations to come.