Together with FSC and a collective of smallholder rubber farmers from Thailand, Icebug invites outdoor footwear brands at ISPO to drastically cut emissions and welcome the new European Union Deforestation Regulation (EUDR) 

ICEBUG, a leading footwear brand committed to environmental protection and sustainability, successfully partnered with the Forest Stewardship Council^® (FSC) to establish a certified supply chain for sustainably grown natural rubber. The aim is to make outsoles with a high percentage natural rubber content, a great environmentally friendly alternative to traditional oil-based rubber, cutting down CO₂ and reducing the brand’s carbon footprint. 

A recent study in Nature conducted Dr. Antje Ahrends of the Royal Botanic Garden Edinburgh, highlights the underestimated impact of forest clearing for rubber cultivation, which causes substantial deforestation. In addressing this critical issue, Icebug and FSC have collaboratively developed a certified supply chain with a capacity of 20,000 tons of shoe rubber. With Icebug's annual consumption of only 17 tons, the brand is proactively inviting other footwear brands in the industry to make use of the sustainable source. 

To showcase the success of this collaboration, Icebug has invited FSC to share their booth at ISPO, the world’s largest sports trade show. The booth will feature discussions and presentations, including a talk on natural rubber by Icebug Sustainability Manager Maria Munther, industry expert Maiprae Loyen, Co-founder and Managing Director of Agriac and Dr. Antje Ahrends. The presentation, moderated by FSC's Sean Nyquist, aims to promote awareness and inspire other brands to adopt sustainable practices. 

Please find the complete press release attached.