[Wadhurst, UK, November 2023]

Nikwax, the global leader in PFAS-Free aftercare and waterproofing solutions, will showcase new label designs from across its product range at ISPO 2023. The new labels clearly communicate its market leading sustainability credentials.

Last year, Nikwax unveiled its new look labels that clearly communicated the features and benefits of its products.  To further promote the brand’s environmental commitment Nikwax has gone one step further by including clear ‘sustainability’ icons on the packaging.  This move, further strengthens the brand’s position as the global leader in environmentally safe, PFAS-Free aftercare solutions.

All operational emissions are carbon balanced back to 1977

Nikwax have never used PFAS (PFCs) or aerosols in their products

Part of an Employee Owned Trust since 2022

All bottles and caps made from 100% post-consumer recycled plastic and are recyclable

1% of revenue goes to organisations that support people and the planet.

In addition to the sustainability icons, the ‘Green for clean’ and ‘Purple for proof’ coloured bottle tops remain. 

Nikwax CEO, Brian Davidson explains: ‘We know that sustainability is a growing concern of consumers as part of the purchasing decision, that’s why we have developed new icons for our products which clearly communicate some of the ways in which we minimise our impact on the environment.’

Nikwax has always taken the lead in sustainability and have never used PFAS in their products. They continue to encourage consumers and the industry to move away from the use of these ‘forever chemicals’.

Find our more about Nikwax’s sustainability strategy here.

ENDS

Press contacts for more information:

PR Agency -   UK: Spring PR - Jo Lowe; T: 44 (0) 1666 824180 or E: jo@springpr.com

GERMANY: Kis Jessen; T: 49 (0) 40 413066-21 or kis.jessen@teneast.de