This season, all new Viking GORE-TEX models are free of “forever” chemicals

Viking, a frontrunner in outdoor footwear, announces it has taken a momentous stride towards the goal of eradicating the use of PFC, also known as "forever chemicals," in all Viking products. Beginning in AW24, all new GORE-TEX models across its footwear collections will move to GORE’s latest PFC-free alternative, the GORE-TEX ePE membrane.

This significant move represents a pivotal milestone in the Norwegian footwear brand's enduring mission to continually diminish the environmental footprint of its products.

Key features of the new GORE-TEX membrane

It is light, thin, and strong, ensuring lasting performance. It's also free from PFC and has a smaller carbon footprint (as per Higg MSI) thanks to less material use and new combinations. It is bonded to selected backings and textiles (i.e. recycled, solution dyed or undyed) to create a GORE-TEX Laminate. New GORE-TEX products with ePE provide durable waterproof, windproof, and breathable protection for a longer product life.

In addition to using the GORE-TEX ePE membrane in its new styles, Viking has also transitioned to the new membrane in most of its other styles this season.

About Viking Outdoor Footwear

Founded in 1920, Viking is an outdoor footwear and apparel company based in Oslo, Norway. Using the rugged Nordic landscape and its unforgiving climate as both product testing ground and playground, Viking strives to achieve its mission to create a world where everyone can be an explorer. By using the latest material innovations and technologies and combining these with 100 years of know-how, Viking continues to pioneer products that are renowned for their quality, durability, and performance.