Pickleball, once a niche sport, has taken the world by storm with an exponential growth trajectory that's hard to match.

It's an industry on the rise, with lucrative potential for investors looking to align with one of the fastest-growing games worldwide. 

Pickleball's growth
Pickleball's growth numbers are staggering. In the U.S., more than 48.3 million people — or nearly 19% of the adult population — played pickleball at least once in the last year, according to the APP. 

The game has topped the list as America's fastest-growing sport for three years, outpacing 124 sports tracked by the SFIA. With more than 10,700 locations to play and avid players averaging 35 years old, pickleball is attracting a diverse audience. 

Global reach and economic impact
The pickleball boom has moved beyond North America, sparking increased participation across Europe, Asia and Australia, with major tournaments cropping up around the globe. 

The industry is projected to generate nearly $2 billion annually by 2028. Pickleball is even expected to become an Olympic sport by 2036. 

Investment and business potential
With its growing player base and high engagement levels, pickleball presents an attractive opportunity for investors.

Pickleball offers a direct line to millions of active, engaged consumers across generations, making it a unique market for businesses hoping to tap into the health, wellness and lifestyle industries. 

Corporate and media interest in the game has surged, with global brands including Adidas, Michelob Ultra and Hyundai investing in sponsorships and promotional partnerships. 

TV networks like ESPN, FOX and CBS air professional tournaments and pros are receiving lucrative multi-year contracts. Prize money has reached record highs, with prize pools reaching upwards of $5 million. 

Visit Selkirk Sport at ISPO 
To learn more about how pickleball is redefining recreational sports and how Selkirk is leading its growth, stop by Selkirk's ISPO booth, B3/237.