From classic to sustainable

Join us on a journey to transform denim into something new and sustainable. In this story, we explore how the designers at Pepper Vally^® are rethinking denim to make it more eco-friendly and inclusive for everyone.

• Design with a purpose: See how a new kind of denim collection is made to be timeless and for everyone, inspired by nature and care for the planet.
• Challenges and innovations: Discover the creative solutions found to make denim lighter and kinder to the environment, using special yarns and knitting techniques.
• The final creation: Celebrate a design that’s not only stylish but also comfortable for all-day wear.

Get ready to see how wool is changing denim for the better.