Houdini is an odd band of adventurers, artists, designers and engineers, reimagining the future of outdoor apparel. Ever since Houdini evolved from a project among climbing buddies into a company in 1993, responsible business has been their way. 

Houdini offers a complete wardrobe of progressive performance apparel for the outdoors and a live-large-with-less way of life. The brand is based in Stockholm, Sweden and their products can be found at select retailers worldwide.

As innovators of sustainable design and pioneers of circular business models, Houdini wants to inspire and enable more people to experience the splendor of our home planet and transform our way of living to reconnect the bond between humans and the natural world.

Forward to Nature.