Tailoor is a cutting-edge AI-powered platform revolutionizing the way we experience and interact with products. Utilizing state-of-the-art 3D technology, it seamlessly blends physical and virtual. Catering to both B2B and B2C markets, it operates as a SaaS solution, facilitating the digitalization of the entire product process. From material creation to the final product, it empowers businesses to embrace digital strategies with minimal risk, opening up new avenues for digital sales. “We’re committed to empowering individuals to express their uniqueness through every purchase,” explains Thun. “We provide the tools and resources necessary for users to craft personalized experiences and products that reflect their personalities.” The company also offers the opportunity of taking part, adopting a new, phygital perspective, in live experiences, such as concerts. “In the past, consumers relied on trends to define their style,” notes Thun Hohenstein. “But with us, customers have the power to shape their own identity.” At the heart of the company’s offerings lies the 3D configurator, enabling unparalleled and personalized phygital experiences. Seamlessly integrated into any website, this feature allows for real-time visualization and customization of products, ensuring precision down to the smallest detail. The versatility of the 3D configurator extends to both online and offline sales, amplifying user engagement and enriching their overall customer experience. In upcoming developments, it will focus on AI-commerce, particularly emphasizing conversational interfaces that facilitate written and verbal interactions between consumers and AI. “In this new world, consumers are empowered individuals who know their own style. The solution is dedicated to providing them with the tools and information they need to make informed decisions and express their uniqueness,” concludes Thun Hohenstein.